Page 41 - HUB-4 Magazine Issue 77
P. 41

  powered equipment leaving our facilities.”
Dealer Network
Turning to the dealer network; that is the lifeblood of any company, and comments Tom Connolly, territory sales manager: “Our partners across the world are hugely important. Currently, we have 70 dealers and partners around the world and we maintain and foster a strong positive relationship with all of them. We work as a team, which is another reason for our success.”
Tom has been with the company for over 15 years and has established solid working relationships throughout the dealer network. He is always seeking out new emerging territories and new partners who would be a good fit for EDGE Innovate and much of his time is spent abroad.
“The big selling points for Edge is the versatility of the machines we have in our portfolio, and being able to focus on a diverse range of applications, especially in the waste and recycling sector – from small operations to multi-nationals, we have equipment that can perform in a variety of different environments and tasks and meet different regional levels of legislation and standards.”
The company’s long term goals is to ensure that EDGE becomes one of the biggest names in the waste and recycling sector in the UK, as it already is in other countries. That process is already underway, with the appointment of Red Knight 6 Ltd (RK6) as their exclusive distributor for England and Wales. RK6 are distributors of world leading crushing, screening and recycling equipment for the quarrying, demolition and waste recycling industries throughout the UK & Ireland.
“We have been looking for a partner that will work with us on a long term basis and help drive greater sales throughout the UK. The experience RK6
has and the way they want to work with
their partners fits perfectly with what we are looking for to grow our UK business,” said Tom.
Adds Paul Donnelly, Managing Director of RK6: “The EDGE Innovate product range compliments the brands we already work with perfectly. We recognise the opportunity for EDGE Innovate in the UK is a huge one and we look forward to delivering similar success to that already seen by our other partners.”
Ongoing Investment
Three years ago EDGE Innovate embarked on an £8m investment plan to cope with growing demand for its products. A new paint shop and stores facilities have been added, increasing production capacity by 30% and a new Customer Welcome Centre is being established to house its ever-expanding sales, marketing and aftersales departments.
“The new centre will be well utilised as we are constantly welcoming customers here from all over the world, sometimes for product training, other times to let them see our production processes and to get to know them on a more personal basis.”
So, what does the future hold for EDGE Innovate? “We want to continue to grow at a controlled level, placing
strong focus on product development, product support and service excellence. As I said, the only real
difference between any business is the people who work in it and I believe we have the
very best.”
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