A revolution in Heavy Equipment customer service
Vehicle Vision, the developers behind the pioneering Audi Cam service for Audi UK, are bringing their innovative personalised video apps and software to the Heavy Equipment sector.
The use of video in car dealerships has revolutionised the automotive franchised marketplace – in the industry’s quest for clarity and transparency in its customer relationships. If you’re a car owner, you may well have received a personalised video from a dealership workshop or sales showroom over the last few years.
The app and internet browser-based software has simplified the service and repair process; broken down the barriers between the workshop environment and the customer; and, in the age of online research, delivered personalised video that supports the customer through the buying process of big-ticket items.
Vehicle Vision Service is used in repair environments (workshop, yard, on-site, etc) to send equipment managers and/or owners personalised video presentations of engineer’s inspections, explaining any work that needs to be carried out. The customer can review their video and approve any recommended work online with confidence.
Sales departments can use Vehicle Vision Sales to produce dynamic, personalised video presentations of used or new equipment – bringing the showroom to customers – viewable anywhere, anytime and on any device; confirming more appointments; increasing distance sales; and creating trust and confidence in the sales process.
These powerful Vehicle Vision tools are being used by a prominent heavy equipment distributor in the UK and North America to maximise the business opportunity and simultaneously enhance levels of trust and credibility.
Vehicle Vision Managing Director, Steve Dean says "We have been encouraged by positive signals in the heavy equipment sector. We are seeing the same trends as we did within automotive, where customer acceptance to seeing something presented on video has led to a rise in satisfaction and sales. It's only a matter of time before video becomes a staple of service and sales in the heavy equipment sector.”
The theme of building trust and demonstrating transparency is common across multiple industries – automotive, construction, utilities and repair. It has become the norm for many service and sales providers to quickly and easily show their customers rather than just telling them.
Since its launch in 2012 to the automotive sector, Vehicle Vision has delivered strong ROI and been proven to increase customer satisfaction for dealers, distributors and OEMs, it has boosted the sales of parts and labour, and increased sales enquiry conversions.