A-Trax – Keeping your business on track!
ATG, the global sourcing specialists, has recently launched a new subsidiary. The company, called A-Trax, has taken over ATG’s existing crawler undercarriage production with the goal of growing the business on both a national and global scale.
Shaun Edwards, Managing Director, who formed ATG in 2009 explains the rationale behind creating A-Trax. “The undercarriage side of ATG’s business has grown so much over the last few years that it made perfect sense to set up a dedicated company to meet demand. From our new factory in the East Midlands, we will manufacture to just-in-time delivery schedules by holding all the stock required for the complete assembly of our track range.”
A-Trax will continue to focus on the mining, material processing, recycling and construction industries supplying tracks for a wide range of vehicles such as screeners, crushers, trommels and stackers.
Shaun continues, “these are industries that we have a proven track record in as ATG’s success over the last 10 years has clearly shown. We’ll also be holding an excellent selection of spares including track shoes, track chains, idler assemblies, track link repair kits, rubber track pads, gearboxes & motors and motion control valves.”
As well as building tracks, Shaun says that he will also be building a brand that will be distinctive, easily recognisable and trusted in the crawler undercarriage market.
“Through our strategic marketing strategy, we’ll be reminding our target market that A-Trax’s core principles of quality and reliability coupled with outstanding customer service are at the heart of everything we do. In short, you’ll be able to rely on A-Trax to keep you moving!”