Blue Group Changes Events Focus Following Successful 2015
In a year which sees major national and international events such as Scotplant, Bauma in Munich and Hillhead, Blue Group has taken the decision to opt out of this year’s RWM Show.
2015 proved very successful for the Group as it posted its strongest ever results since the company’s inception twelve years ago. A 20% growth, compared with 2014, has been attributed to a number of factors, not least of which were an intensive product development programme by key suppliers, a continuous recruitment programme for additional skilled and talented personnel, plus a strong and pro-active after-sales product support team.
During 2015, Blue Group also participated in numerous customer focused events, such as the Powerscreen World Dealer Conference and Doppstadt’s 50th Anniversary celebrations. Blue hosted large groups of UK customer guests at these events, helping to develop even stronger relationships and introduce new product developments through working demonstrations. This quality face-to-face time clearly had a positive impact, with numerous sales being generated once customers had witnessed first-hand the build quality and productivity of the equipment on show.
It is this aspect of such events that has led to the decision for Blue to slightly shift their focus. The Group has identified a number of industry-specific promotional events for 2016 where Blue Group has already participated and will be later on during the year. So far, these include:- ScotPlant in April, Hillhead in June, Powerscreen’s 50th Anniversary celebrations on the cusp of June and July, CARS later in July and the RDF Conference in London during November. In addition Blue is the headline sponsor for a major sporting event, The Highland Golf Links 54 Hole ProAm Golf Tournament at the end of September.
Pat McGeary, Blue Group Chairman, commented “As you can see, we have a number of activities planned, with more to follow. RWM has always been an event where Blue has had a major presence and we will certainly consider the show again for 2017. For this year however, we believe that the events we have selected will help us engage more personally and deliver a greater benefit to our customers.