Brammer Buck & Hickman renamed ‘Rubix’

Brammer Buck & Hickman is changing its name to ‘Rubix’. It has been part of the Rubix Group since 2018 and the name-change marks a significant moment in the company’s development.

The name ‘Rubix’ signifies problem-solving, and more specifically, the creative and human approach that the business adopts to tackle its customers’ challenges. It is a name that describes perfectly the company’s approach to delivering its multi-specialist expertise. 

Rubix customers will begin to see the Rubix name and brand appear across all branches and customer Insite™ locations across the UK, as well as at its technical competency centres, and the national distribution centre in Wolverhampton.

Rubix is Europe’s leading distributor of industrial supplies, services and solutions and the only one with pan-European footprint, carrying all premium brands. The UK business is supported by more than 8,000 makers and doers, each equipped with the specialist knowledge and technical expertise to keep their customers’ businesses moving forwards.

Vince McGurk, CEO of Rubix in the UK, Ireland & Iceland comments:“This is, of course, a nostalgic time for everyone who has been a part of Brammer Buck & Hickman’s journey. With a history of more than 100 years, we are incredibly proud of the brand’s heritage and the experience and quality of the people that helped to build, protect and enhance it.

“But it’s important to confirm and reassure that the business is growing and evolving alongside our customers and their needs. As the UK’s number one multi-specialist distributor of industrial supplies and services, they rely on us every single day.

“The Brammer Buck & Hickman name may have changed, but our customers can expect the same high levels of service they have always received while continuing to benefit from the Group’s range and availability of products and services.”