Collaboration with Hills helps Meiyume achieve 100% landfill diversion
A collaboration between global beauty products manufaturer Meiyume and Swindon-based waste management operator Hills Waste Solutions, has resulted in Meiyume’s Trowbridge site achieving 100% landfill diversion.
Sustainability is intrinsic to every aspect of how Meiyume works, and in 2025 the company appointed Hills, to play a key role in their journey to net zero in the UK. As Caroline Wilde, Divisional Director - Commercial & Industrial at Hills Waste Solutions explains: “We designed a contract for Meiyume, tailored to encourage collaboration and delivery of improvements to efficiency, and sustainability performance. From day one the focus has been on partnership, with an aim of reducing waste, and embedding circular economy principles. We felt it was important that Meiyume were fully immersed the processes in dealing with the waste, and so we arranged for key members of their team to visit facilities including Energy from Waste plants and Mechanical Recycling Facilities. Our combined efforts have achieved some great results, not least of which is helping Meiyume achieve 100% landfill diversion at their Trowbridge manufacturing site.”
Martin Vellenoweth, Director - Environment Health and Safety at Meiyume said: “Hills has supported us with our recycling activities and this has helped to achieve 100% landfill avoidance and ISO 14001 Environment Management System certification.”
Stephen Hamilton Senior Environmental Health Officer at Meiyume commented: “The team at Hills has been absolutely brilliant! The presence of Hills has given us so much confidence in their abilities to manage the whole waste management process with us. By bringing Hills on board we have been able to step away from much of the day-to-day activities, to focus on other areas of business performance.”
As Tula Welsh, Sales Manager at Hills Waste Solutions explains: “The first waste audit we conducted at the Meiyume site in Trowbridge uncovered an additional waste stream in the canteen. We provided Meiyume with bespoke containers and simple, dual-language signage to support staff in better segregating waste, and to help keep Net Zero goals front of mind.”
One of the important activities that manufacturing businesses must undertake is reporting, to meet regulatory requirements under Extended Producer Liability (EPR). As Tula Welsh explains: “By using Hills’ Online Portal, Meiyume has been able to access all the relevant documentation they need containing weights by waste type, collection and disposal information as well as all their invoices and scheduling of collections, historical and future collections.”
Stephen Hamilton at Meiyume added that: “Hills’ portal has made my working day so much less complicated by having online access, with everything at my fingertips.”