Finlay Group: New Year, New Name

Finlay Group is re-branding to Molson Finlay as part of a re-branding exercise being completed by Molson Group following a year of fast paced growth which included the acquisition of Finlay Group in June 2018.

Following a frantic 2018 which saw significant growth throughout the Molson Group, a decision to re-brand all companies within the group has been taken. The objective of the re-brand exercise is to align the individual organisations under the Molson brand and provide a clear proposition of all the Groups abilities, whist still maintaining each unique business’s identity and explaining their focus.

In addition to the change of Finlay Group to Molson Finlay, Aggregate Washing Services (APS) previously a Finlay Group company, will become Molson Washing. However, despite the name change, customers and staff are assured that there will be no changes in the day to day running of the businesses due to this re-brand.

Sean Warburton, Molson Finlay MD said; “This marks the start of a new chapter for Finlay crushers and screeners in the UK market. Since the acquisition (of Finlay Group) by Molson Group, there has been a real uplift in performance by the whole team. Not only does this mean a new name for us, allowing us to highlight the other product ranges to our customers through the wider Group, we also benefit from shared resource within the Group, allowing us to offer a better experience for our customers in all aspects.

“In addition to the re-brand, we are also extremely close to closing a deal on a much-needed new premises for Molson Finlay HQ. Still located in the Staffordshire area, the new offices will not only provide a more modern and practical services, but also allow us to fulfil our immediate growth plans.”

Robin Powel, Molson Group joint MD said; “2018 was a fantastic year for the Group and the re-brand is simply about bringing it all together. As a Group, we are in a unique position in the market because of the breadth of products and services we are able to offer.

“This re-brand comes in as we continue to invest in our business, with an additional 15 new service vans now hitting the road in January to further improve our after sales capacity and huge improvements to our existing sites soon to start, 2019 is set to be another huge year across the Molson Group.”

The re-branding exercise will be rolled out across the group throughout Q1 of 2019 with front line services being the first things to change. The re-brand has already begun following the change from A&Y Group to Molson Compact Equipment in Q4 2018, but other changes will also be made:

Molson Equipment: 
This is a continuation of the existing Molson brand as it stands today, offering the full range of products available throughout the group.

Molson Compact Equipment:
Molson Compact Equipment is the Molson Group’s “mini centre of excellence”, with all Kobelco mini excavators being stored and prepped at their yard in Stratford. Also offering brands including Ammann, Dieci and Bergmann.

Molson Green:
A recycling equipment focused business, gathering the Groups knowledge and expertise for the recycling industry and offering a full range of mobile and static waste handling and processing solutions.

Molson Finlay:
Following the acquisition of Finlay Group, this is simply a re-brand to Molson Finlay in order to tie in to the wider group structure. Finlay Hire will retain the same branding it currently uses.

Molson Young Plant Sales:
A re-brand of the Young Plant Sales to Molson Young Plant Sales. Molson Young Plant Sales will continue to offer the widest product range of any plant equipment dealer in Scotland.

Molson Used:
One of the UK’s largest used equipment traders, offering one of the widest selections of quality used machines, from a full spectrum of brands to a worldwide audience.

Molson Washing:
Formerly APS, Aggregate Processing Services, Molson Washing will lead the market in the design and build of aggregate washing systems.


Associated Businesses

  • Warrington, WA2 8JJ