“Just a bike trip away!”: an unusual journey to the Liebherr production sites in Europe

• Liebherr Europe Tour 2024: an unusual project that connects people
• 2,400 km by bike across Europe
• Liebherr, SOMTP Bretagne and Liziard have been working together since 2020

Loïc Flochlay, commercial manager at the Liebherr authorized dealer, SOMTP Bretagne and Alexandre Leroux, managing director of Liziard, a company based in the French Department of Finistère, realised an extraordinary idea last May. The two men travelled by bike from Quimper in the far west of Brittany across half of Europe to Vienna in eight days. They visited various Liebherr production sites on their 2,400 km trip. They christened their exciting project the Liebherr Europe Tour 2024.

When the French company, Liziard wanted to procure a new crawler dozer from Liebherr at the start of 2024, Loïc Flochlay, the commercial manager at the Liebherr authorized dealer, SOMTP Bretagne, noted the proximity of the Liebherr production site for crawler dozers in Austria. Loïc Flochlay said that the factory, along with the Liebherr production sites in other European countries, was so close to customers that you could get there by bike. Alexandre Leroux, the managing director at Liziard, ultimately decided to purchase a crawler dozer from Liebherr. And he took Flochlay at his word. That gave rise to the idea to cross Europe by bike and to visit some of the sites for the earthmoving machinery production segment. Thus, the idea for the Liebherr Europe Tour 2024 was born and project planning could get started.

Impressive sporting performance underlines the geographical proximity and partnership

Alexandre Leroux and Loïc Flochlay decided to visit three Liebherr production sites by bike and therefore to cross half of Europe. The two men went off on their adventure in the week of 31st May to 7th June 2024. They visited Liebherr-France SAS in Colmar, where Liebherr produces its crawler excavators and then the Liebherr plant in Telfs in Austria, which builds crawler dozers for the Liebherr Group. Alexandre and Loïc’s route also passed the Austrian site in Bischofshofen, where Liebherr produces wheel loaders.

The Liebherr Europe Tour 2024 covered a total distance of 2,400 km. The trip from Quimper to Vienna was divided into eight stages. Each stage was around 300 km long and required height differences of up to 4,000 metres to be overcome. Along with the impressive sporting performance, the Liebherr Europe Tour 2024 highlighted the geographical proximity of the Liebherr production sites in Europe.

Cooperation shaped by trust and production sites

The cooperation between Liziard with its headquarters in Brittany and Liebherr with its local Liebherr authorized dealer, SOMTP Bretagne started during the pandemic. It mainly arose from the desire of the Breton company to cooperate with local companies that manufacture their machines in France and Europe. The SME from Brittany renewed its machine fleet with an R 926 Compact crawler excavator and two A 913 Compact wheeled excavators, and procured an R 914 Compact crawler excavator and a type L 556 XPower wheel loader.

Liziard − an SME with numerous competencies

Liziard, with its headquarters are in the Department of Finistère in Brittany, was founded in 1937. The SME employs around 100 people. It specialises in performing building and restoration work, structural and civil engineering, as well as asbestos removal and demolition work. Sustainable development takes high priority at the company.