Raymond Brown lorries get a rebrand as business signs up to fleet safety scheme initiative
Leading recycling and waste management business, Raymond Brown have announced their commitment the Project Pictogram road safety initiative as they rebrand their tipper lorries to a more visible colour.
Project Pictogram is a fleet, business and community road safety communication aimed at reducing risks across our roads. It is focussed on the ‘Fatal Factor’ driver behaviour risks present in almost all Killed or Serious Injury (KSI) collisions. Raymond Brown is applying the five Pictogram stickers to all 82 of its vehicles and by doing so will provide daily on-road reminders of these key risks to all motorists on every journey. The business will also be taking the road safety messages into local schools as part of its Community Matters initiative.
Chief Operating Officer, Steve Clasby commented: "We are very excited to be rolling out Project Pictogram across our entire fleet of vehicles. Safety is at the forefront of everything we do and engaging with the community has always been a key priority for our business. It creates an industry standard to which our fleet can align and ties in with the rebrand of our tipper lorries to a fresh new colour, promoting our commitment to sustainability and ensuring that our vehicles are clearly visible on roads. Project Pictogram is an excellent road safety communication initiative which promotes safer, freer flowing roads."
Caroline Nokes, MP for Romsey & Southampton North joined the Raymond Brown team for the unveiling of their new safety focused livery which incorporates the pictograms. An active supporter of the initiative since 2015, she echoed the Prime Minister’s calls for cultural change: "This sort of community engagement initiative is exactly the type of motivator which can shift understanding of risks. Instinctively we all know which activities are dangerous whilst driving, and the pictograms will provide daily reminders of what we all have to pay much more heed to."