TDL Equipment now represent four very exciting brands throughout the UK

Based in Tankersley, near Sheffield TDL Equipment cover the whole of the UK for their long-standing partners Atlas, SANY, Terex Trucks and Genie. With a second site in Scotland they employ a total of 60 people and operate sales, service, parts and maintenance across all four brands. With 15 of their own mobile engineers spread evenly throughout the UK they can provide extremely high levels of service and maintenance and quick response times for their clients.

We talked further with Andrew Taylor, General Manager and John Black, Sales Director of TDL Equipment. Andrew began by telling us a little about the business “Our ethos at TDL is based on providing first class support for our customers anywhere in the UK mainland. Our service team offers a wealth of experience in helping our clients machines to stay up and running, from rapid parts delivery to routine maintenance or general repairs, we are genuinely only a quick phone call away. Our team of mobile engineers are trained to the highest factory standards to make sure any issues are resolved quickly. Our aim is to keep your running costs to a minimum and maximise production to get the maximum return the investment you have made.”

Andrew explained which brands they represent “We took the decision back in 2007 to really concentrate on service and support as the lead focus for the business. All the brands now benefit from this approach and we have grown very successfully over the last 11 years. Terex Trucks are an extremely high quality off-highway rigid and articulated dump truck made to exact standards in the UK and have proven to be the favourite of many operators. Atlas are a German manufacturer of very high quality wheeled excavators; material handlers and wheeled loaders and we have a solid base of clients throughout the UK.

We are looking to expand the already popular Atlas range into the Waste recycling industry as it’s a perfect fit for their products. With the Genie brand we supply the full range of telehandlers, both compact and high-reach models which have the reach and performance capabilities to help our clients increase productivity on construction sites. The latest addition to our portfolio was decided 3yrs ago after visiting the SANY manufacturing HQ in China for our final discussions with their management team. We were blown away by the quality of their manufacturing and the ethos of the business and it was an easy decision for us to take to represent SANY in the UK. SANY are a leading Chinese manufacturer of excavators and many other models, and their machines are second to none in terms of build quality - we are growing the brand here in the UK.”

Andrew went on to tell us more about safety and how important it is to TDL “We place the highest priority on Health and Safety and have made a considerable investment in this area in recent years. Full risk assessments are undertaken prior to starting any work and engineers will work to site rules and discuss the safest way to undertake work.”

John talked more about the SANY brand and its importance “SANY are a key player in China and are making real progress into the UK market - our clients are really impressed with the quality of the machines. In China they outsell all the leading brands and have 9 manufacturing plants across China with two totally dedicated to excavator production. We have been lucky enough to visit two of the manufacturing facilities and we were extremely impressed with the working processes. The manufacturing plants utilise automated robot assembly and welding for a high quality consistent finish and all fabrications, chassis and components are safely transported beneath the factory floor and between the buildings to make the working environment safer and more productive, then lifted on hydraulics to the required production point. This negates the need for any folk lifts outside and on the production floor. Gardens, trees, fountains and relaxation are also creating a feeling of staff wellbeing throughout.”

John further explained “The factory manager explained to us when we visited that humans make mistakes, robots don’t. Because they manufacture so many units (around 100,000 already in the market in China alone) their whole ethos is to produce machines that are the highest quality they can be so that no recalls or upgrades must be carried out. All other component parts are from known suppliers meaning that global parts and service backup is available too.”

Andrew added “With SANY the biggest obstacle for us has been changing customer perceptions, but once they physically inspect and use the machine for themselves they are changed completely, and we are always happy to let new clients try machines before they commit. SANY have also invested heavily in a €70m European facility at Bedburg near Dusseldorf in Germany and this will assist in driving sales and customer service across Europe and the UK.”

To learn more about TDL Equipment and their range of products please visit