Tomra Sorting Recycling promotes Brian Gist to UK and Nordics Managing Director

Sensor-based sorting specialist, TOMRA Sorting Recycling, has promoted Brian Gist to the role of UK and Nordics Managing Director.

Reporting into Fabrizio Radice, TOMRA Sorting Recycling’s Global Sales & Marketing Director, Brian will be responsible for TOMRA’s strategic development, managing operations and delivering the company’s ambitious growth plans, both here in the UK and in the Nordic region, a key growth area for the business. As Managing Director, Brian will manage the UK and Nordic sales and back office teams, totaling 18 employees. He will continue to hold his current role as Global Sales Director for metals.

Brian joined TOMRA UK in 2007, heading up metals sales within TOMRA UK before being promoted to the role of Global Sales Director for metals in 2015. He has achieved considerable success on this side of the business over the past three years.

Brian is a Chartered Mechanical Engineer and holds a B.Eng Honours degree in Mechanical Engineering, as well as an MBA from Sheffield University. Prior to joining TOMRA, Brian worked for Allied Steel & Wire, which later became part of the Celsa Group, and Sims Group UK Ltd, where he developed process techniques to recover higher value materials.

Commenting on his new role, Brian says: “It’s a really exciting time to be taking on this role within the business. The UK’s recycling industry has experienced significant changes over the past decade. Ten years ago, huge investment was being made in multiple new MRF facilities, but those days are gone and now, other than a very small number of capital projects, the industry has shifted towards facility upgrades in order to boost the quality of recovered materials.