Fuchs appoints new Commercial General Manager for North America
Fuchs®, a German manufacturer of specialist material handling equipment, is deepening its
commitment to the North American market with the appointment of John Fair as Commercial General
Manager. Based out of the Fuchs North American headquarters in Louisville, Kentucky, Fair will
spearhead commercial strategy and growth across the region.
Fair’s immediate focus will be to strengthen distribution coverage and commercial strategy across the
region. He will work closely with Fuchs’ German engineering and manufacturing teams to ensure
customer and distributor feedback directly informs product development and lead‑time planning. A
key priority will be elevating aftermarket support, leveraging the new Terex Louisville Parts facility to
boost parts availability, service responsiveness, and overall customer uptime, positioning Fuchs to
deliver a responsive experience for customers nationwide.
With previous experience leading equipment manufacturers such as SDLG, SANY America, Mahindra
USA, and Krone NA across North America, John brings a combination of commercial strategy,
distribution development expertise, and operational discipline to his new role. He has built
go‑to‑market frameworks from the ground up, strengthened distribution networks across expansive
territories, and introduced digital and financial programs that streamline how customers and partners
do business.
Todd Goss, General Manager of Terex Louisville said, “John’s experience building successful
distribution networks, transforming commercial operations, and driving growth across some of the
most competitive markets in North America makes him an exceptional fit for this role. His leadership,
drive, and deep understanding of the industry will play a critical part in strengthening our presence in
North America and supporting the long‑term success of our customers and distribution network.”
John Fair’s first appearance with Fuchs is at this week’s AED 2026 exhibition, taking place from
January 19-21 in Hilton Anatole, Dallas. Commenting on the show, Fair said, “AED Summit is the
ideal place to hit the ground running with Fuchs. I’ll be there to meet as many dealer prospects,
potential solutions providers, and current dealers as possible, listen carefully, and translate those
conversations into practical next steps with the team. I’m delighted to take on this role and look
forward to the work ahead as we strengthen support and growth of Fuchs across North America.”