CEMEX supports circular economy pillar of Future in Action strategy by launching RUBBERMIX crumb rubber asphalt

CEMEX is proud to present RUBBERMIX ASPHALT, a crumb rubber solution which offers an alternative recovery option for used tyres by incorporating them into asphalt mixes.

This is the latest sustainable development from the global building materials supplier, which includes a focus on the circular economy in its dedicated climate action strategy; Future in Action.

RUBBERMIX ASPHALT utilises crumb rubber, a material made from shredded waste tyres that is also used for football pitches and softplay floors. It therefore enables end-of-life tyres to be recycled, while creating new roads and new life within the tyres.

RUBBERMIX ASPHALT is perfect for both local authorities and housebuilders, as it can be incorporated into mixes for highway maintenance and newly constructed roads and pavements, while providing the same quality control and consistent product performance as a standard asphalt.

Scott Jones, Director of Asphalt and Paving Solutions for CEMEX UK, commented: “The UK generates over 486,000 tonnes of used tyres each year and CEMEX has identified an opportunity to incorporate some of these into its existing asphalt mixes thanks to RUBBERMIX ASPHALT, with the potential to recycle up to 500 tyres per kilometre of road.

“CEMEX believes a circular economy is essential for environmental sustainability. By transforming waste materials into invaluable solutions, carbon emissions are reduced along with other environmental benefits.  RUBBERMIX ASPHALT can also be combined with our VIALOW range of lower carbon asphalts to further increase the sustainability of a project.”

The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. Earlier this year, it was added as one of the pillars of CEMEX’s global sustainability strategy, Future in Action. 

CEMEX’s climate action strategy aims to lead the way in the construction industry and as part of this effort CEMEX Urbanisation Solutions is constantly innovating to provide customers with a broad range of sustainable solutions for the challenges of modern urbanisation.

CEMEX R&D, Innovation and Business Development projects are part of the global R&D collaboration network, headed by CEMEX Research Centers, based in Switzerland

Associated Businesses

  • Thorpe, TW20 8TD